Loretta Wilger, Founder/Owner
From humble beginnings on a farm in Illinois, Loretta skyrocketed to success as an international model working in Paris, Milan, London, Germany, Spain and Japan. She has been photographed by the world renowned photographer, Victor Skrebneski and has appeared in prestigious magazines including Italian Vogue. Loretta has shared sets with numerous top models including Cindy Crawford, Iman, Diane Dewitt and has been featured in several high profile catalogs, including Neiman Marcus, Nordstrom’s, Macy’s and Carson’s. During her tenure as one of the top models in the industry, Loretta appeared on cat walks modeling on behalf of Versace, Carolina Herrara, Bill Blass as well as several other top designers.
After a successful 15 year career as a full time model, Loretta transitioned to PROMOD Model Agency in Hamburg, Germany serving as the Director of ‘New Faces’. Upon returning to Chicago, Loretta became the Head Booker of New Faces and the Director of the Plus Division for Elite-Chicago. During her tenure at Elite-Chicago, her talent and experience in the industry were instrumental in developing several top models including Liya Kebede and Michelle Monaghan. Loretta launched the modeling and acting career of Belmont Cameli who has appeared in several films and television series as well as numerous ad campaigns.. Lucy Westlake is another rising star who was discovered by Loretta. Lucy recently became the youngest woman to climb Mount Everest.
Loretta’s broad range of experience and passion for the Industry paved the way for her to launch her own modeling consulting company, LOOKS Ltd in 1998 and LOOKS Pro Model Scouts.com in 2018.
Among other accomplishments, Loretta became an Image Consultant on the NBC reality hit show “Starting Over” and she was chosen to serve as the Fashion Director for Naperville Magazine, and featured by the Huffington Post.